Yesterday, 21 February, Oxford University Press Pakistan (OUP) organised its first Digital
Education Roadshow at the head office in Karachi. The event was held as
part of OUP’s search for business partners who can provide cutting-edge
solutions that contribute to OUP’s vision of enhancing learning through quality
digital resources.
As education makes the leap
into digital, OUP, traditionally a print giant, has undertaken efforts for digital
innovation and is now rolling out technology-based educational products and
services. As a part of these efforts, OUP is seeking to collaborate with Ed
Tech industry players within Pakistan to build innovative digital learning
solutions for both school and higher education markets.
The Digital Education
Roadshow aimed to provide a platform to Ed Tech vendors within Pakistan to
showcase their digital learning products and services and explore avenues of
partnership for developing customised e-learning solutions for OUP. The event
was open to technology companies, startups, and initiatives in Pakistan
offering expertise in Ed Tech materials as well as graphic designers,
animators, and game and video producers involved in developing engaging
educational content. These Ed Tech specialists presented demonstrations of
their range of e-learning resources and discussed possibilities of
collaborative work to create unique and exciting solutions suited to OUP’s
digital learning requirements.
In her welcome address,
Ameena Saiyid, Managing Director, OUP, said that the publishing house is
pursuing educational solutions in the digital landscape, because it recognises
the potential, reach, and impact that digital solutions can provide. “This is
an exciting time in the Ed Tech landscape, particularly in Pakistan. We have
the power to turn our students into critical thinkers and change a rote-based
system into one where children explore and innovate. It is our responsibility
to give our children the best possible resources to receive an education filled
with inspiration and exploration,” she said.
The Digital Education
Roadshow will also be held in Lahore tomorrow, Thursday 23 February.
