T.A.Morton gives a sneak preview of Now Boarding, an exhibition opening on May 27 at the National Museum, Singapore.
In 1956, writer W. Somerset Maugham permitted Raffles Hotel to use his words for their latest marketing campaign. His words were, 'Raffles Hotel stands for all the fables of the exotic East.' Such a testimony from a well-known writer was priceless and Raffles promptly used them in their advertisements, on their menus and matchboxes.