Monsoon Books launched its second imprint, Dollarbird, in late 2019 with half a dozen exciting new titles in the pipeline or already in stores. The first title to be released, The Scent of Frangipani by first-time Singaporean author Anjana Rai Chaudhuri, will be officially launched at Singapore Writers Festival 2019 at an event moderated by award-winning author Suchen Christine Lim.
Although Dollarbird continues Monsoon Books’ specialism in concentrating on books set in Southeast Asia, what differentiates it is the business model. Dollarbird is a hybrid imprint, a business model fast gaining ground amongst independent trade publishers in the UK and US. The hybrid model pays authors royalties of 50% of the publisher’s net receipts in return for an upfront payment to help subsidize the publisher’s production costs.
Although Dollarbird continues Monsoon Books’ specialism in concentrating on books set in Southeast Asia, what differentiates it is the business model. Dollarbird is a hybrid imprint, a business model fast gaining ground amongst independent trade publishers in the UK and US. The hybrid model pays authors royalties of 50% of the publisher’s net receipts in return for an upfront payment to help subsidize the publisher’s production costs.
The benefit for Monsoon Books is that the financial risk of producing the book is mitigated, meaning we can afford to widen the net and publish quality manuscripts by new authors or in new genres that we would otherwise have rejected for financial reasons. Like most other indie trade publishers, Monsoon Books is constrained by financial resources and, with some exceptions, tries to publish what it hopes will become profitable for publisher and author. Monsoon typically publishes 12 to 15 new books a year and, increasingly, we are only accepting works in existing series or standalone books by existing authors. It is hoped that Dollarbird will enable us publish more books by new authors and in new genres.
